Consumer financial education

Financial literacy is an important driver of financial inclusion and socio-economic transformation. South Africa has a notoriously low financial literacy rate and Santam is on a mission to make a difference. Our focus on Consumer Financial Education allows us to improve financial literacy levels and increase access to insurance for emerging, under-, and uninsured groups - creating a more prosperous and inclusive nation.

Creating a financially savvy South Africa


Build skills to enable beneficiaries to identify financial risks and opportunities.

Empower beneficiaries to make more informed financial choices.

Drive appropriate use of beneficial financial products to narrow the risk protection gap in these markets.

Support for business unit specific small businesses for 2023

We love the strength and tenacity it takes to run your own small business. We partner with external training providers to support small business and niche industry clients with bespoke training. These face-to-face training sessions are tailored to the specific needs of business owners and their industries.

73 949

SMMEs received training and support to grow their businesses.


taxi owners got industry-specific education to help them evolve with the industry.

1 251

emerging farmers where trained in their specific field.

Santam CFE programme for employees

At Santam, employee financial wellness is a priority, equipping them with the knowledge and insights to thrive in their financial lives. Our employees have access to a range of CFE programmes and events throughout the year that support employees to improve and maintain their financial wellbeing.

5 312

staff members have completed the Santam Insure Your Future eLearning Programme


are the number of Financial Wellness events and webinars that have taken place this year to marks National Savings Month, Women’s Day, Wills Week, etc.

CFE in partnership with industry associations and regulators

The role of corporate South Africa in contributing to better financial literacy and supporting better financial decisions is vital. At Santam collaborate with industry associations and regulatory bodies to sponsor and support financial literacy initiatives. These include the Financial Sector Conduct Authority (FSCA) and the South African Insurance Association (SAIA).

2 years

of contributing to the FSCA’s money smart week South Africa campaign to motivate and empower South Africans to become more informed about finances.

1 000 000

beneficiaries of SAIA CFE education initiatives that Santam supports. These include: know your cash (KYC) for young adults, building resilient businesses (BRB) to enable growth and sustainability for SMMEs, and CFE radio programmes for SMMEs and South African households.

Santam CFE in the media

At Santam, we have a very focused approach to the initiatives that we undertake or support. Find out more about what we are doing to support CSI and Consumer Financial Education, and the impact we are having, by reading the articles below.

Episode 1- Separate your finance

How to separate personal finances from business finances' sheds light on the importance of separating personal finances from business finances and how consumers can achieve this.

Episode 2-Manage your business finances

Manage your business finances’, forms part of our series of financial wellness videos aimed at helping you manage your finances during these difficult times.

Episode 3 – Learning to live on a salary

Decide if you want to register yourself as an employee of your business, but there are advantages and disadvantages, which she unpacks in this week’s episode.

Episode 4 - Paying off debt

In this episode, Maya highlights the importance of paying off your debts. When the expenses exceed the income, it becomes easier for one to consider revolving credits such as credit cards or personal loans to cover some of their costs.

Episode 5 – Improving your credit score

According to Maya, maintaining a healthy credit score allows you to have better access to relevant financial services. She notes that this is particularly important when one is looking into financing assets like homes and vehicles.

Episode 6 – Debt vs. savings

In this episode, she talks about targeting debt versus investing – the importance of starting with an emergency fund and why compounding matters.

Tools and calculators

Use these interactive tools and calculators to help you manage your money.