Safety ideas

South Africa, let’s stop talking about safety and start thinking about it, one idea at a time.

What if you could use a print ad to test your tyre tread and ensure your safety on the road? Try it now.

The idea is simple, yet it has the power to improve the safety of South Africans in an innovative way. At Santam, that’s what we believe insurance good and proper means – not only being there for our clients when something goes wrong, but helping prevent it from happening in the first place.

Do you have an idea that can improve the safety of South Africans, no matter how simple or small? Tell us about it in a short video (cellphone footage is perfect), which you can click here to upload. With our help and R150 000 incubation support, your one-of-a-kind idea could become this year’s one-of-a-kind safety solution.


The Jammer Scanner and Roam Alert were 2 ideas we came up with.



The car alarm for your car alarm



An alarm for your bag


Now it's your turn

Entries close 29 September 2017

How it works

5 simple steps is all your one-of-a-kind idea needs to stand the chance of becoming a reality.
1 Submit Your Ideas Online
2 Pitching and Judging
3 Concept Development
4 Develop Prototype and Business Plan
5 Develop Your Business

Read more

All it takes is one innovative idea.

The winning idea will stand the chance to receive R150 000 in funding from investors. Now’s your chance to get your idea in front of people who can turn it into a reality. To enter, submit a 3-minute video of yourself explaining a safety problem you’ve identified, and how your idea could solve it.

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Pitching Sessions

This is an opportunity to pitch your one-of-a-kind idea at one of our pitching sessions at any of the seven participating campuses. Book your time slot now.

Western Cape

Graduate School of Business
26 September


Stellenbosch University
28 September


University of Johannesburg
19 September


University of Pretoria
20 September


Wits University
21 September


Central University of Technology
27 September



Free State

meet our season 1 winner


Together, Ntsako and Ntandoyenkosi developed a cost-effective security system for low-income areas.

In partnership with LaunchLab

LaunchLab is a network of African university campus-based business incubators. An initiative of Innovus, Stellenbosch University’s industry interaction and innovation company, LaunchLab is a mixed-use business incubator that supports mainly technology and innovation businesses. It seeks to add value to its residents while differentiating itself from other business incubators through programmes designed to develop an ecosystem that accelerates entrepreneurs to the next level.