Safety ideas

Congratulations to our finalists.

Our Season 2 finalists show that it really does take a one-of-a-kind safety idea to make South Africa safer.

What’s next

The Top 5 will move onto the next phase where they will continue to refine their ideas and work towards the final stage of the Safety Ideas challenge. 

Stay tuned to see who makes it to the top.


Meet the finalists

Meet the bright minds behind SA's best safety ideas.

James van der Walt Solar Turtle

Secure solar energy solution in a box designed to power communities in the dark.


Brent Tollman MoreEyes

Biometric data solution to track, signal and predict crime.

Khotso Maloi Bathopele Innovations

Device to track and protect assets such as vehicles and home appliances.

Herman Bester MyLifeLine

Watch that doubles as a mobile app with a panic button and tracking device.

Lebogang Selao and Nkosinathi Mamafa Info Tab

App with location sharing, a panic button, video recording and identity verification.  

What’s Safety Ideas all about?

Simple, smart ideas have the power to improve the safety of South African lives. At Santam, that’s exactly what insurance good and proper means – not only being there for our clients when something goes wrong, but also helping prevent it from happening in the first place.

We encouraged South Africans to stop talking about safety and to start thinking about it bysubmitting their one-of-a-kind safety ideas for a chance to see them become a reality. We received an overwhelming response of innovative solutions.  

The Jammer Scanner and Roam Alert were 2 ideas we conceptualised ourselves. We look forward to sharing more of the one-of-a-kind ideas from the Safety Ideas challenge with you soon.

How it works

Five simple steps could be all your one-of- a-kind idea needs to become a reality.
1 Submit Your Ideas Online
2 Pitching and Judging
3 Concept Development
4 Develop Prototype and Business Plan
5 Develop Your Business

Read more



Mokaedi Dilotsotlhe

Mokaedi has more than twenty-five years’ experience in strategy, marketing and distribution across the financial services and FMCG industries.  As Chief Marketing Officer at Santam, he is encouraged by the innovative responses of South Africans  to the challenge of addressing issues of safety as part of this campaign.  This is an exciting opportunity for Santam to help turn some of these innovative ideas into reality and make our country more safe.

Ebrahim Asmal

Santam’s Executive Head Group Sourcing and Enterprise development, Ebrahim,  is an entrepreneur at heart and following stints in small business and industrial development companies, he worked and studied internationally as part of various leadership development programmes. After a long and very successful stint in the Oil Industry, he joined Santam. He thinks this campaign will give Santam an opportunity to develop partnerships that will improve customer service and help with sustainability

Nontombi Marule

As the Director of Innovation and Technology at the Department of Trade and Industry, Nontombi’s responsibilities include developing policies and strategies as well as introducing incentives for technology development. She previously worked at the Department of Science and Technology as a Deputy Director of Emerging Research Areas. At the DST she drove programmes for policy stakeholder management.

John Khawulezile Lomberg

Having worked in the financial services industry for 22 years in various executive roles, John Khawulezile Lomberg, Head of Stakeholder Relations and CSI Santam, plays a key role in ensuring that Santam is a responsible corporate citizen. He believes that through this campaign, safety conscious behaviour and safe environments to live, work and play can be realised.

Ray-ann Sedres

As Head of Transformation for the Santam Group, Ray-ann Sedres believes change requires out-of-the box thinking and innovation as a way to address traditional challenges facing business and society. Ray-ann supports the organisation in driving key transformation initiatives that create shared value for both business and society. She believes that this initiative gives Santam the opportunity to determine solutions that are relevant to changing society, allowing it to be safer and encouraging inclusive growth.

Philip Marais

Philip is the CEO of the Nedbank Stellenbosch University LaunchLab, a Stellenbosch University (SU) based business incubator, started by SU’s industry interaction and innovation company, Innovus. The LaunchLab is not only active on the SU campus but on a number of other university campuses in South Africa as well.

Johan Etsebeth

Johan joined Santam in May 2012 as the head of Solution Delivery. Johan is responsible for the delivery, maintenance and support of all IT solutions for the various business divisions within Santam. Johan has over 20 years of IT experience in the public and private sectors. In his development career, he’s been involved in building systems and applications related to administration, biometric verification, claims, asset financing and general banking. One of his key objectives is to understand and be aligned to the business demand portfolio and finding innovative ways of creating affordable solutions for these demands.

Greg Macfarlane

Greg joined Edge Growth in 2012 within the Vumela Enterprise Development Fund and has subsequently been part of the founding team of the Edge Cape Town office and the ASISA Enterprise and Supplier Development Fund which manages over R400m on behalf of ASISA members including Santam. Greg is responsible for leading the investment team for the Fund which focuses on early stage investments into the supply chains of ASISA members representing the majority of South Africa’s asset managers and insurers.



The car alarm for your car alarm



An alarm for your bag


meet our season 1 winner


Together, Ntsako and Ntandoyenkosi developed a cost-effective security system for low-income areas.

In partnership with LaunchLab

The LaunchLab see a thriving ecosystem for entrepreneurs in Africa where the members learn, share and grow to achieve excellence through focus. The ecosystem grows by giving back to those inside and outside the ecosystem and in so doing, attracts new members.