Most clients think about home and car insurance in terms of "what if?". What if my car is damaged? What if my home is burgled? What if something unexpected happens?
Insurance is there to protect you when life doesn't go according to plan. But for many clients, there may be few benefits of staying claim-free - often for years at a stretch.
When times are tough, insurance is often seen as a grudge purchase, with little incentive for policyholders who do the right thing by protecting their property and reducing risk. That’s why Santam has introduced Santam CashBack - a built-in insurance rewards programme that recognises responsible behaviour. It's our way of thanking clients for making proactive choices to protect what matters to them.
The benefits of having insurance
One of the biggest misconceptions about insurance is that if you haven't claimed, you've paid for something you haven't used.
In reality, for every month that they're insured, clients are protecting themselves against potentially significant financial loss. That peace of mind has value in itself. They’re able to reduce stress and focus on living their life and doing their best work.
Santam CashBack builds on that value by recognising clients who remain claim-free while keeping their policies active and premiums up to date. Rather than simply protecting clients during a crisis, insurance can now reward them for consistently making responsible choices.
An insurance cashback programme that works for you
Santam CashBack is available to policyholders from 1 July 2026, for both home insurance and car insurance. Clients can earn 10% of their paid premiums back in cash.
How does Cash back work? It’s simple:
- The first reward cycle lasts 36 consecutive months.
- During this time, clients need to remain claim-free on qualifying claims, keep their policy active and ensure their premiums are paid.
- If they successfully complete the cycle, Santam pays the cash back reward directly to them.
- After the first successful cycle, clients automatically move onto annual 12-month reward cycles, giving them more frequent opportunities to earn cash back.
What happens if there’s a claim?
Life is unpredictable, and insurance exists because unexpected events happen. Clients shouldn’t have to worry about being penalised for claiming on insurance. If they submit a qualifying claim during a reward cycle, that cycle simply resets, and a new one begins from the first day of the following month. There are no hidden fees or premium penalties associated with the cash back benefit. They simply begin working towards their next reward.
Rewarding good insurance behaviour
Santam CashBack is about recognising the everyday decisions that reduce risk in the first place and offering rewards for safe driving behaviour and home security.
Whether it's maintaining your property, driving responsibly or taking sensible precautions to protect your belongings, proactive choices can help prevent losses before they happen. Santam CashBack acknowledges those good habits by rewarding long-term consistency.
Clients don’t have to track points, calculate benefit levels, or do any extra paperwork. If they qualify, their reward is calculated as 10% of the premiums they've paid during their qualifying reward cycle and paid directly to them.
Even more savings in store
Cash back gives money directly to clients' pockets once a year. They can also save every month by bundling home and car insurance together. And for clients who drive less than 15,000 km a year, Santam SmartPark offers savings of up to 20% a year. We also offer 24/7 emergency assistance when things go wrong.
Protect today. Benefit tomorrow.
Choosing insurance is about more than preparing for the unexpected. It's about investing in financial resilience. At Santam, we have over 108 years’ experience in offering South Africans insurance that’s good and proper. With Santam CashBack, clients get peace of mind with comprehensive insurance tailored to their situation, while also putting money back into their pocket if they stay claim-free.