The key to small business marketing

The key to small business marketing

BrandsRock founder and CEO Mike Joubert speaks frankly when it comes to starting a business. "Business plans are a waste of time if you do not get the basics right first time. Common sense and ruthless focus are the key ingredients to mastering the basics," he says.

Reflecting on the valuable lessons learnt from starting and growing the BrandsRock Group in the heart of a recession, Joubert shares practical insights on how to focus on developing a sustainable business offering in a highly competitive market environment. He gets right to the heart of the matter, stating how you should focus ruthlessly on the few things that you do really well.

He explains how to get the most from a small marketing budget and how businesses should tell their own brand stories. From concise briefs to commissioning freelancers, he talks from personal experience on what the key is to small business marketing. "People respond to experiences that stimulate, entertain, inspire or educate them. If your communication isn't doing this, your advertising message has a slim chance of success," he concludes.

Take a look at the full interview below:

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