No matter how smart, driven or passionate you are, there might come a time when you need help – whether in the form of capital, inspiring your staff or winning new business. The right business partner can be like a turbo boost for your business – new energy, fresh ideas and decision-making power. The wrong one can cause you endless sleepless nights. We’ll guide you through the process of finding a business partner to help you make the right decision. 

The questions to ask

Before you start meeting prospective partners, spend some time defining your strengths, assets and goals. Prepare a list of questions, research your candidates and make sure do the following: 

• Identify areas where you need help: For example, you might never have time for marketing or don’t have sufficient technical knowledge. Ideally you want a partner with skills you don’t have.
• Determine what you have to offer: This is your sales pitch – what you bring to the party. Make a list of your assets and strengths (e.g. client service, marketing and design).
• Define your ideal candidate: It’s not just about who you ‘like’. Define what the person’s role will be and your expectations of them.
• Discuss business goals: Be sure to agree on the future of the business. Do you want to create a lifestyle business or sell it on in a few years’ time?  
• Be frank about finances: If you are merging with another business, ask to see their financials and be prepared to share your own. Just like a marriage, make sure you know exactly what you’re getting yourself into and what each person is bringing to the partnership. 

How and where to find a business partner

Ready to team up but don't know where to start? Here are a few ideas:

• Conduct initial research on social media: A platform such as LinkedIn is an excellent source of free career information where you can search by industry or check a prospective partner’s work experience.
• Choose a friend or family member: Many entrepreneurs choose to team up with family or friends. After all, you know and trust each other.
• Work your personal network: Personal introductions carry a certain level of trust, so put the word out with family, friends and acquaintances that you are searching for a partner. Word of mouth can spread quickly. You’ll enjoy the peace of mind that you are getting a personal recommendation.
• Partner with a former colleague: Make contact with colleagues you worked with in the past that you felt a connection with. If you recall someone with good organisational or management skills, look them up.
• Turn to your academic networks: You never know – an old university friend or classmate might now be the perfect finance manager you need. Attend reunions or other events.
• Industry and professional organisations: Look for potential business partners at industry-specific or professional association meetings.
• Attend networking events in your area: These often have meet-and-greet sessions for delegates.
  
• Ask a mentor: If you have a mentor, ask for introductions. An experienced mentor might have a wider network and because they know you well, will make a well-informed recommendation.
• Consider a competitor: Combine forces with a competitor and you’ll both be in a stronger position.

Take your time – business is for life

Never feel the pressure to rush into anything, even if you feel flattered, nervous about a competitor taking your business or just plain tired! The right partner can help you build a great business but be sure to pick someone with shared values; someone who has passion by the bucket loads. 

Take a look here for more business advice from Santam.