Context for CSI
Good and impactful Corporate Social Investment (CSI) does not happen in isolation or without context. At Santam, we aim to deliver community-based solutions to support business while being aligned with international and national development priorities. Our view is one of integrated thinking and reporting and we believe our CSI strategy needs to reinforce Santam’s approach to sustainable business as well as adhere to national transformation agendas such as those encapsulated in the Broad-Based Black Economic Empowerment (B-BBEE) codes.Read more
Future focusThe future direction of our Santam CSI strategy will build on the work done to date, by determining evidence-based outcomes, refining programmes and then extending our impact through replication and knowledge sharing.
The focus of our future effort will naturally fall on the ‘Support for Risk-resilient Communities’ strategic area, which will necessitate a reduced investment in the ‘Child Art’ strategic area. Part of this deeper focus on ‘Support for Risk-resilient Communities’ will see the team creating structured portfolios of interventions aimed at demonstrating effectiveness, which can then be provided to communities to improve their risk resilience.
In order to be able to demonstrate effectiveness and refine interventions, emphasis will be placed on building monitoring and evaluation (M&E) processes into the various interventions.
The intention here will be to not only track implementation but also to establish a body of evidence of outcomes as well, to determine what works and what doesn’t so that projects and programmes can be refined accordingly. It is our intention to be able to document our learnings and then identify the most impactful platforms on which to share this knowledge. It is our hope that our interventions continue to create increased collaboration at a multi-stakeholder level and within communities while growing the sectoral and community resource pool.
Santam's CSI strategy
The objective of our CSI strategy is to provide positive developmental outcomes while demonstrating good corporate citizenship and advancing stakeholder relations. To achieve this objective, the CSI strategy is focused on three areas, namely child art, support for risk-resilient communities, and staff volunteerism.Learn more
Santam Child Art
The objective of this focus area is to nurture a love for art in children and create an opportunity for them to express their thoughts and ideas creatively. Art is a valuable but often neglected aspect of human development and can enable especially young people to express their thoughts and ideas. Established in 1963, the Santam Child Art project has
been adapted over the decades to fulfil a stronger development role and is particularly inclusive of disadvantaged schools in vulnerable communities.
Santam Child Art consists of a national art competition for school-going children, an online exhibition of selected artworks, an art calendar, and after-school activities for children through informal art centres at schools.
- The Santam Child Art project, which is a recognised and well-established national competition that aims to promote the love of art among children in South Africa and Namibia. It offers a platform for children to express and present their thoughts and ideas in a creative manner. In total, 4 325 entries were received for the competition in 2019.
- Through a partnership with the Ibhabhathane Project at the Peter Clarke Art School and the National Department of Education, Santam has improved the knowledge and skill of creative art teachers through implementing teacher-training programmes across several provinces. In all, 1 377 teachers were trained in 2019 in Gauteng, North West Province and the Eastern Cape. Additionally, Santam was able to offer informal art classes to 208 learners in 2019 in the Western Cape, Eastern Cape and KwaZulu-Natal.
- 90 000 learners reached through the Santam Child Art competition since 2006.
- 9507 teachers trained through the creative arts teacher training programme in the Western Cape, Eastern Cape, Limpopo, KwaZulu-Natal, Free State, Mpumalanga, Northern Cape, North West and Gauteng provinces.
- 2012 award for the creative arts teacher programme won the BASA / Financial Award for youth development and was a runner-up in the Mail & Guardian Investing in the Future Awards.
The Santam Staff Volunteerism programme was initiated in 2009 as a way of encouraging Santam employees to become more involved in their communities. The programme allows employees to make direct voluntary contributions to projects and causes they care about, through both monetary and non-monetary means. This helps our employees to feel they are contributing to communities they care about, and it aligns with Santam’s corporate social investment vision of contributing towards real, meaningful and sustainable community development in South Africa.
The Santam Staff Volunteerism programme was initiated in 2009 as a way of encouraging Santam employees to become more involved in their communities. The programme allows employees to make direct voluntary contributions to projects and causes they care about, through both monetary and non-monetary means.
This helps staff to feel they are contributing to communities they care about, and it aligns with Santam's corporate social investment vision of contributing towards real, meaningful and sustainable community development in South Africa.
Santam offers three primary mechanisms that allow staff to contribute to sustainable community initiatives: Santam Community Heroes, Payroll Giving and Mandela Day.
Santam Community Heroes
Each year, staff members are asked to nominate a programme of their choice to be accepted into the Santam Community Heroes programme. If the application is successful against a list of criteria, the project is awarded funding to conduct the activities stated in the application. The staff member then monitors the spending of the donation and coordinates the reporting process. Santam provides the funds and oversees governance issues in terms of BBBEE and DTI codes.
Through Payroll Giving, Santam offers all staff members the opportunity to make financial contributions from their monthly salaries, from as little as R5, to causes they identify with.
Funds are transferred by Santam to The Giving Organisation, an independent Trust who administers the funds. The Giving Organisation represents ten charities and non-profit organisations from a variety of good causes, and employees are able to choose from this list. Santam acts to facilitate the process for an employee to have a choice to support a worthy cause. The length of partnership depends on the individual staff member.
Mandela Day, in addition to being a volunteerism event, is also an opportunity for staff engagement and teambuilding, demonstrating the value of collaboration between teams and departments. In May of each year, entries are solicited from teams, departments and business units who identify organisations of their choice and apply for funding. The CSI department assesses all applications against set criteria and those that qualify are awarded funding to assist with their planned activities on 18 July.
Contribution over the years
Between 2013 and 2017, the average number of projects undertaken and staff participation in the Staff Volunteerism programme are:
- Santam Community Heroes: 124 projects (R1’294’000.00)
- Payroll giving: Average of 260 staff members (approximately R442 040.00)
- Mandela Day: 158 projects (R826 000.00)
Submit your project proposal
We recommend that you submit your request for funding at least four months prior to the anticipated project starting date. Submit your project proposal in either hard copy or electronic format as follow:
Corporate Social Investment Department
P.O BOX 3881