CHAPTER 5: HOW DO YOU HANDLE IT WHEN THINGS GO WRONG?

THE SANTAM START-UP SURVEY RESULTS

Out of the 600 entrepreneurs we surveyed in our start-up survey, many cited challenges to their small businesses as market demands, product service problems and staff issues. According to 77.8% of these small business owners, it was clear that the biggest hurdle to overcome was cash flow. Take a look at what other insights we uncovered and make sure you check in again next month for the last chapter of the 1001 Days web series.

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WHAT’S THE GREATEST CHALLENGE WHEN STARTING A BUSINESS?

70%

Cash flow

54.7%

Start-up capital

32.1%

Marketing ideas

26.5%

Market or demand problems



It came across loud and clear that money is the biggest challenge faced by entrepreneurs.

CHAPTER 5

WHAT HAPPENS WHEN THINGS GO WRONG?

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